KNIGHTS IMPLEMENT NEW 50/50 SYSTEM
The London Knights are pleased to announce that the team will implement a new electronic 50/50 program for the upcoming season for all home games at Budweiser Gardens. This new program will increase the impact that the team is able to make to charitable causes throughout the community. As leaders within London, the Knights pride themselves in supporting various charities every year, and the implementation of this program will be able to grow these endeavors.
“The London Knights are pleased to be able to offer this new and exciting program to our fans as we continuously look to increase our charitable contributions within our community,” said Knights General Manager, Vice-President and Owner, Mark Hunter. “We expect higher pots for the winners and higher donations for our benefitting organizations, which makes this program an all-around improvement on our old system. With this expected increase of revenue, we will be able to increase our donations to our current partners, while being able to donate more money to additional charities as well.”
While the previous 50/50 process limited benefactors of the 50/50 program to the 34 regular season home games, two exhibition, and any additional home playoff games, this new program will allow the team to raise more money for more organizations, increasing the impact throughout the entire London community. Not only will the Knights be able to reach more organizations and support additional causes, but it will allow the team to donate more to the current charitable partners as well. Other teams have experienced increases between 80%-140% over the course of the entire season.
Partnering with 5050 Central, the London Knights Alumni Foundation, and local McDonald’s, the London Knights are excited to bring in this new program which has seen great success throughout the CHL, NHL, MLB, NFL, and NBA. The Knights are partnering with the London Knights Alumni Foundation for the administration of this program. The London Knights Alumni Foundation is a registered charitable group of former London Knights players, coaches, trainers, and support staff who are committed to give back to the community that has enthusiastically supported London’s Major Junior “A” hockey teams. Their purpose is to support local charities through appearances, participation and financial donations.
The 50/50 program will stay the same in that 50% of the money collected will be given to winner of the draw, while the remaining 50% will be donated to benefitting organizations. As the administering organizations, neither the London Knights, nor the London Knights Alumni Foundation will be taking in any monies for themselves. All money brought in, following the 50%/50% split, will be donated back to the London community.
The process for fans will not change either, as there will still be representatives throughout Budweiser Gardens who will be selling hard-copy 50/50 tickets. Sellers will be given electronic sales devices which are used to sell and print tickets on the spot. Rather than ticket stubs, numbers are printed on lottery style paper for the purchaser to complete the transaction. Cash exchanges will still be the only method of purchase.
5050 Central, the official and exclusive digital 50/50 provider for the CHL, will be providing the technology and expertise in running the new 50/50 program. A video which showcases 5050 Central’s technology can be found by clicking here.